The European lighting market is rapidly evolving, with a significant shift towards LED Pixel point light sources. This article examines the growth potential of the European LED point light source market, the increasing demand for energy-efficient lighting solutions, and the competitive landscape in which Shenzhen Win-E Illumination Lighting Co., Ltd can establish a firm foothold.
Market Overview:
According to the “2011-2015 European Lighting Market Report,” traditional lighting manufacturers in Europe mostly relied on halogen lamps as the main light source. However, the market is now witnessing a shift towards LED point light sources. These manufacturers are actively collaborating with local architects, designers, and dealers to undertake lighting projects. The European LED point light source market is expected to reach a value of US$3.01 billion in 2012, creating a significant market worth pursuing.
Policy Influence:
The implementation of policies banning high-watt incandescent lamps in several European countries has led to a surge in the European LED Pixel point light source market. In 2011, the market already exceeded US$2.08 billion. With the European Union’s complete ban on incandescent light bulbs in 2012, the market growth rate is expected to rise even further. The estimates suggest that the European LED point source lighting market will grow to US$10 billion by 2015, with a compound annual growth rate of approximately 38% from 2011 to 2015.
Competitive Landscape:
The European lighting market, known for its willingness to pay higher amounts for lighting products, presents a lucrative opportunity for both Asian and European LED point light source manufacturers. Through European exhibitions and visibility within the lighting product supply chain, Shenzhen Win-E Illumination Lighting Co., Ltd can compete in this market. Developing a strong reputation and presence in Europe will allow Pixel to become the market leader in light sources soon.
Lighting Exhibitions:
Europe hosts various lighting exhibitions, showcasing its emphasis on the lighting industry. Light Building and Milan International Lighting and Building Technology Exhibition, held concurrently in Frankfurt, are highly influential events. The company can expand its visibility by participating in these exhibitions and others throughout Europe.
Factors Driving LED Adoption:
Apart from environmental considerations, high electricity prices in Europe act as a substantial driver for the adoption of LED lighting. LED point light sources offer significant energy savings compared to traditional incandescent bulbs. The cost-effectiveness becomes evident when considering the calculation of savings in electricity bills. The European focus on creating a light environment and cultural aspects associated with outdoor lighting also contribute to the growing adoption of LED lighting. Shenzhen Win-E Illumination Lighting Co., Ltd can leverage these factors to their advantage in the European market.
Conclusion:
The European LED point light source market offers immense growth opportunities for Shenzhen Win-E Illumination Lighting Co., Ltd. In order to establish a strong presence and lead the way in the LED market in Europe, the company must understand the market landscape, policy influences, competitive positioning, and factors driving LED adoption. In order to achieve long-term success in the lighting industry, it is ideal to penetrate the European lighting market.
References:
– “2011-2015 European Lighting Market Report”
– Inside market research
– Insights on European lighting exhibitions
